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How Last.fm Strengthens Relationships and Creates New Ones

by: Nancy BaymOne of the big questions raised by social networking sites is what the heck those “friendships” really are. In this paper, written with my former Ph.D. student and now Ohio University...

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Friendship Isn't Dead. The Strengthening of Loose Ties

by: David ArmanoThis is my first attempt at writing anything since attending the SXSW conference for the first time—it was quite an experience, from the panels to the parties to the conversations in...

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Friends Shape Culture More than Editors

It WAS bold of marketing directors to invest in digital and social media campaigns a year ago. In revisionist marketing thinking, if you hadn’t done it, you’d be crazy. If you’re the least bit curious...

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Project Gaydar and Online Privacy (or What You Might Be Telling the World)

An experiment by students at MIT has shown that they were able to ’successfully’ predict the sexuality of people based on their friends on Facebook. The so-called ‘Project Gaydar’* showed that by...

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The 6 Types of Last.fm Friends

I’ve been continuing to analyze the data I collected about friendships on Last.fm. Last week I presented a paper at Internet Research 10.0 in Milwaukee co-authored with Kiley Larson, Andrew Ledbetter,...

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The Twitter Spot in Your Brain

These days, you can’t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they...

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Where MySpace Went Wrong and What It Can Still Do Right

This week MySpace announced it is laying off  half of its workforce. This follows an attempt at rebranding itself as a “social entertainment hub,” a new and widely-ridiculed logo, and a warning from...

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Color Commentary: The End of the Friend

Whoever said there’s not much new on the Web should have been around last week for the much-ballyhooed launch of Color– celebrated as one of the most exciting Web concepts to appear this year. If it...

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Fans or Friends?

Last weekend I gave a talk at the International Communication Association about the increasingly interpersonal nature of the relationships between musicians and friends. In it, I draw on the interviews...

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Your Brain’s Twitter Limit: 150 Real Friends

Twitter’s approach to easy social connections lets people build big networks, often quickly. Celebrities attract millions of followers. Even non-celebrities can develop many thousands of friends; some...

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